Myro ITC · Original
The precision-dosed broccoli-sprout shot. 12 × 60ml.
A precision-dosed broccoli-sprout shot for athletes. The ITC of 2.7kg of broccoli in every 60ml, for the intense efforts when performance counts.
One 60ml shot. Cold-pressed broccoli-sprout ITC, ginger and lemon. Nothing else. Precision-formulated for lower lactate, longer time to exhaustion and stronger training adaptation.
Precision-dosed ITC, three hours before you train. Here's what the research points to.

Less blood lactate at the same intensity. The burn arrives later, and the split holds.

Improved time to exhaustion in acute ITC trials. Seconds a kilometre, minutes a race.

Nrf2 activation is linked to faster training gains, so every hard week compounds into the next.
In a double-blinded cross-over trial, athletes taking broccoli-sprout ITC three hours before sub-maximal exercise showed a rightward shift in the lactate curve: the same pace, less lactate.
See all studies
Hard training disrupts redox balance. Sulforaphane frees Nrf2 to enter the nucleus and switch on hundreds of the body's own antioxidant and detoxification genes.
See all studies
Supplementation attenuated markers of muscle damage and soreness after exhaustive exercise, and independent work links ITC exposure to mitochondrial biogenesis in stimulated muscle fibres.
See all studiesMyro delivers a high dose of ITC, the isothiocyanates found in broccoli sprouts, which published research links to lower blood lactate during hard efforts, reduced oxidative stress and faster training adaptation.
Figures summarise peer-reviewed and pre-print studies on broccoli-sprout isothiocyanates in trained participants. Individual response varies. See the research index below for sources.
That's the isothiocyanate content of roughly 2.7kg of raw broccoli, more than you could eat in a day, cold-pressed from three-day sprouts into one shot you can drink in three seconds.
Four steps, one pathway. This is what happens between the bottle and your next hard session.
Sprout cells · fluorescence
Three-day broccoli sprouts carry up to 100× the glucoraphanin of a mature head. It's the inert precursor, locked inside the cell.
Cold-pressing ruptures the cell and lets the sprout's own enzyme convert glucoraphanin into sulforaphane. Heat would destroy it, so we never apply any.
Sulforaphane binds Keap1 and frees Nrf2 to enter the nucleus, switching on hundreds of the body's own antioxidant and detoxification genes.
Hard training disrupts redox balance and Nrf2 signalling. Restoring it is linked in the literature to moderated lactate, protected muscle fibres and faster adaptation.
In acute testing, a single dose of ITC taken three hours before exercise was associated with a rightward shift in the blood-lactate curve: the same intensity, less lactate.
Illustrative curve. Shape and magnitude reflect published acute ITC trials in trained participants (see research index). Not a guarantee of individual results.
Hover the sprout to look past the surface. Three-day-old broccoli sprouts carry up to 100× the glucoraphanin of a full-grown head. That is the precursor your body converts into sulforaphane, the active ITC behind Myro.
Sulforaphane activates the Nrf2 pathway, your body's master antioxidant switch.
Supports a measured inflammatory response after hard training.
We protect the active compound from field to bottle.

Every Myro begins as a seed pressed into British soil, then harvested at exactly three days, the point at which its glucoraphanin peaks.
Glucoraphanin concentration falls fast as the plant matures. We stop the clock at seventy-two hours.
Three organic ingredients, ITC-verified and traceable to the field. Nothing else: no flavourings, no fillers, no sugar.

Harvested at exactly 72 hours, when glucoraphanin peaks, then cold-pressed to protect the ITC.

Whole organic root, cold-pressed for the gingerols that carry the actives and warm the finish.

Whole Sicilian lemons, pressed with the peel on for vitamin C and a bright, clean acidity.
Taking Myro consistently before hard sessions is where the research shows the effect. Easy days don't need it.
0 shots
Save it. Let the body do its own work on easy days.
Optional
Most athletes skip this one. Take it if the training block is heavy.
1 shot
Three hours before the session starts, the window used in the acute studies.
2 shots
One 3 hours before the start. One an hour before bed the same night, after you finish.
The published literature on isothiocyanates, Nrf2 and exercise physiology that Myro is built on. Read the papers yourself.
Assay · ITC yield per batch
Double-blinded cross-over trial. Participants supplementing ITC showed faster training improvements and a shift in blood lactate versus placebo.
A single dose taken three hours before sub-maximal exercise was associated with a shifted lactate curve. Dose response was U-shaped.
Activating Nrf2 improves endurance capacity by regulating the redox state of skeletal muscle during and after exercise.
Sulforaphane supplementation attenuated markers of muscle damage and soreness following exhaustive exercise.
Independent in-vitro work linking electrical stimulation plus ITC exposure to increased mitochondrial biogenesis in muscle cells.
Links open the relevant literature searches on PubMed and bioRxiv. Myro is a food supplement and does not diagnose, treat or prevent disease. Results in studies are group averages; individual response varies.
The Myro standard
Clean. Functional.
No compromises.
Most "performance" drinks hide behind flavourings, fillers and sugar. Myro is the opposite: a transparent, single-purpose shot built on one of the most studied compounds in nutrition science, at the dose the studies actually used.
Hyrox, marathon, road and track. The people who use Myro feel the difference on Tuesday's intervals, not just on race day.
Track Tuesdays stopped wrecking my Wednesdays. I can hit the splits and go again.
I can hold threshold longer before it bites.
Unfiltered clips from the people taking Myro before their hardest efforts.
Buy MyroThe precision-dosed broccoli-sprout shot. 12 × 60ml.

24 shots delivered monthly. Cancel anytime.

Race-week strength. Double sprout ITC, ginger & lemon. 12 × 60ml.
Twenty-four shots, the protocol card that tells you exactly when to take them, and a sleeve that keeps one cold to the start line.
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"I train twice a day for Hyrox. Myro is the first thing I've taken that I can actually feel in my recovery the next morning. No crash, no nonsense."
"Peppery, fresh, and gone in one go. I've not had a cold since I started, and I've got two kids bringing everything home from school."
"Swapped my second coffee for a Myro on interval days. Steadier through the afternoon and I'm sleeping better. The subscription makes it effortless."
"As a coach I'm sceptical of 'recovery shots'. This one links to the actual papers. My whole squad's on it before hard sessions now."
"Was worried it'd taste like a salad. The ginger and lemon completely carry it. Genuinely look forward to it now."
"Marathon block done and I felt fresher than ever. The 60-day guarantee sold me. Never needed it."
Hyrox World Champion2026 · Founder of Myro
"At the top, everyone trains hard. What separates people is how well they hold up when they do it again the next day. That is what I built Myro for, and it is the shot I wish I had fifteen years ago."Emma ReeveHyrox World Champion 2026 · Founder, Myro
Three hours before a hard session or race. That's the window used in the acute studies. On especially hard days, a second shot an hour before bed. Most athletes use it one to four times a week. Easy days don't need it.
Myro is built on more than eight years of published endurance-physiology research into broccoli-sprout isothiocyanates and Nrf2, including human trials showing lower lactate at the same intensity and faster training adaptation. The research index above links to the literature.
Athletes of almost every level who train hard. The studies suggest the effect is strongest in well-trained people and weaker in those who rarely exercise. Not intended for under-18s or during pregnancy or breastfeeding.
Refrigerated, Myro keeps for eight months from production. At room temperature it lasts seventeen weeks, so it travels to training camps and start lines without a cool bag.
Clean and earthy with a peppery green edge, lifted by ginger and lemon. No added sugar, ever. Shoot it cold.
Yes. We're committed to clean sport. Every batch is screened for banned substances and the ITC content is assayed before release.
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